if we don’t watch their ads now because of how intrusive and poor quality they are, where’s the logic leap to they get money from us if we can’t block their ads? We just move on or get better at blocking, they don’t actually get money in this scenario… This is the problem with tech decisions these days, the companies are completely out of touch. You can’t use consumers as products and then charge them for it, and make no mistake about it you are the product.
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
Every time they make blocking ads harder, more people give up and live with it than those who leave or find a way around it. As much as I wish that wasn’t the case, it unfortunately is.
That tells you the true value of advertising to you. They make more than the take because they are an advertising company who has just built a stupid service to entice people to view the ads and give up their habits. They are undercutting their core business by offering an ad-free sub in the first place, which is why they overcharge for it. They’d rather make some money than none, but they hate that they can’t advertise to you.
if we don’t watch their ads now because of how intrusive and poor quality they are, where’s the logic leap to they get money from us if we can’t block their ads? We just move on or get better at blocking, they don’t actually get money in this scenario… This is the problem with tech decisions these days, the companies are completely out of touch. You can’t use consumers as products and then charge them for it, and make no mistake about it you are the product.
Banksy had it right:
Every time they make blocking ads harder, more people give up and live with it than those who leave or find a way around it. As much as I wish that wasn’t the case, it unfortunately is.
Why serve a user base that won’t either pay money to view a video or watch ads that fund it?
Maybe if the subscription cost was just the amount of money they make off the ads…
That tells you the true value of advertising to you. They make more than the take because they are an advertising company who has just built a stupid service to entice people to view the ads and give up their habits. They are undercutting their core business by offering an ad-free sub in the first place, which is why they overcharge for it. They’d rather make some money than none, but they hate that they can’t advertise to you.