Late last year, a hidden trove of whisky was discovered in a cellar room deep within a 13th century Scottish castle. The liquid was subsequently tested and determined to have been distilled back in 1833, making it the oldest known scotch in existence. Now two dozen bottles of it are going under the hammer in a November auction.
If by marketing you mean the buzz I get from one drink, then yeah.
Different folks have different tastes. I basically like things that physically hurt my mouth: Captain crunch, salt and vinegar kettle chips, ghost peppers, warheads, Laphroaig neat, espresso.
Some folks would rather have chicken nuggets and chocolate milk and that is Ok.