Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads | TechCrunch
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Perplexity is building its own browser is to collect data on everything users do outside of its own app to sell ads.
  • 2910000@lemmy.worldEnglish
    17·
    22 hours ago

    Srinivas believes that Perplexity’s browser users will be fine with such tracking because the ads should be more relevant to them.

    I can’t speak for anyone else but no, I would not be fine with that

    • funkless_eck@sh.itjust.worksEnglish
      1·
      5 hours ago

      ad tracking is only as personalized as the company running the ads

      If I’m advertising fake nails, it’s personalized if you like fake nails and I advertise to fake nail fans, but if I advertise to all femme people - then it’s no longer personalized, and advertisers tend to do the latter.