It’s a poorly written sentence (not surprising as it’s The Verge lol) but I think they mean they lost 80% of traffic from Louisiana when they started enforcing age verification in that state which is why they now just block access entirely to states that enact these laws instead of bothering with the age verification.
Apparently PornHub already lost 80% of their traffic due to age verification laws. I’ll add the source when I’ll get back to it.
Edit: https://www.theverge.com/2023/7/3/23782776/pornhub-blocks-mississippi-virginia-age-verification-laws
Edit 2: Maybe I misunderstood, see below comments
Reading the article would make me believe it’s 80% of traffic from Louisiana and not overall. So they will be fine lol.
I feel like that can’t be true, I imagine a huge amount of pornhubs users are international
It’s a poorly written sentence (not surprising as it’s The Verge lol) but I think they mean they lost 80% of traffic from Louisiana when they started enforcing age verification in that state which is why they now just block access entirely to states that enact these laws instead of bothering with the age verification.
Still Though, when Pornhub falls, that’s when we know were in trouble.