You’re describing either a kit-car or custom fab.

Fancy body on a cheap car.

Add big displacement and you’ve got a Dodge or some of the Fords

I’m the opposite: I find it increasingly harder to distinguish car makers just from looking at the car (without seeing the logo of course). They all look snazzy.

I just know that when I see a fancy car, and check the make, it’s BMW or something high end, and when I see a pygmy hippo lookin’ motherfucker, it’s made by one of those “buy one, get one free” type manufacturers that appeal to meth head soccer moms.

First of all, car manufacturers invest A LOT of resources into evoking that specific reaction in (potential) customers.

And I don’t like your attitude towards people who have less money than you.

Some companies spend a lot of money on market research and trying to get ahead of trends (Mercedes Benz, Honda, Toyota) some companies disregard common sense and do what they want (Alfa, The French in general) and cheaper brands dont waste the money on price point cars. Its not an Iron clad rule but people buy a german to project wealth, you buy other euros to project style, you buy Honda and Toyota for reliability. You buy a Nissan Altima because they will finance you, you buy a Chinese car because you arent keeping it past warranty expiry anyway.

As to what sets them apart. Little things like painted brake calipers, the quality of the badging, the texture on the plastic interior, little trim pieces that stop you seeing any of the interior workings, the windscreen wipers looking “chunky”. Wheels and stance also play a large part of the image. Wide wheels simply look more expensive, as do lower profile tyres.

Then things get a little more tactile, the dull thump when you shut the door over the higher pitched clank, the thickness of the interior plastics and number of fasteners making the interior feel sturdier even though you cant see the difference, the sensation of the indicators being put on, the UI on the touchscreen…

Prestige brands also dont do trim level names/badges very often. They like letters and numbers like 330i M-Sport or c65 AMG. Lexus followed suit with the LS400. They WANT you to say “Yeah, I got the Touring package” or “I bought the AMG sports pack” and they know their owners want to do it too.

They want to “reserve” features looks and styles for expensive cars to make you upgrade.

I think our 2021 Honda Civic Sport looks pretty fancy. No one is going to mistake it for a Ferrari, but I think it’s pretty hot for the price.

I also wouldn’t fit in any real sports car anyway.

Look at the 1950 American cars. They’re wild.

One reason for the perception that cars look fancy or not is that you become accustomed to a design when you see it all the time.

Supercars are wildly impractical, and slapping that body on a Corolla chassis would make a Corolla that only seats 2 and has no space for bags, but somehow takes up a lot more space than a Corolla. Also, downforce is bad for fuel efficiency.

Your note at the bottom is interesting. The perceived luxury of a car is not related to the quality of the vehicle. As a car guy with a penchant for German cars, I do have to admit that while they’re wonderful in many ways, a beige Corolla or Civic will stand far more abuse.

but why don’t manufacturers of basic cars just put a fancy-looking exterior onto them?

“Kit cars” are a thing…

Not sure what’s popular these days, but for a while people were putting Shelby Cobra bodies on Miatas.

It’s way more than a Miata, but way less than an authentic Shelby.

So people who just care about the looks have been doing this for decades now.

But when it happens as a production, people don’t buy it because other people recognize it for what it is, look at the PT Cruiser.

So if a couple people do it, it passes as expensive. If a lot do it, it comes off as tacky and becomes a joke.

Firstly: Designing an appealing sports/luxury car is expensive and many companies hire skilled professionals from known design firms to help accomplish this. The design often comes first and much of the car is constructed to fit the aesthetic and theme. Cheaper vehicles are more utilitarian with a more “that’ll do” attitude instead of being designed with artistic intention.

Secondly: Almost ever car maker has their own luxury brand or subsidiary. Selling cheap luxury/sports cars would undermine their own brand’s prestige and market segregation. There is a reason why dedicated luxury brands will not make budget-friendly vehicles unless legally forced to.

I don’t know much about cars either, but that does happen. For example, Cadillac Escalade was/is based on a less-fancy-looking GMC SUV (Suburban?). Chevy Volt is also Cadillac ELR (different body and interior, same drivetrain), Opel Ampera (in Europe), and Buick Velite (in China, because Buick has a better brand recognition there)

Some cheaper car models come with variety of “sport editions” and out-of-factory tint and spoilers, which would be the equivalent to the RGB computer peripherals that you mentioned, and appeal to specific customers.

TBH I don’t know why some expensive car designs are perceived as “fancy” or “impressive”. I think they are mostly boring. And quality-wise, anything above bottom tier would have materials that last decades now.

why don’t manufacturers of basic cars just put a fancy-looking exterior onto them?

They do. This is exactly what Hyundai does for the Genesis brand.

You absolutely can slap a Lambo body on anything (provided it fits) and there is a literal cottage industry that exists around doing so. It’s not popular because, let’s be honest, it’s pretty silly, and everyone involved acknowledges its pretty much just for fun and entertainment. The status symbol of “owning a Lamborghini” goes away forever the second you start the engine.

There is a lot of psychology that goes into designing the appearance of cars. Like, an extreme amount. Car companies spend millions designing and refining body shapes and styles, and building brand images, and pushing commercials that seed these ideas into your head about their brand looking a certain way and that look therefore implying quality, they’re connecting all those dots in your head, one marketing campaign at a time, and it works because we’re honestly pretty gullible creatures at least when somebody wants to spend millions upon millions of dollars researching exactly how they can weasel their way into your brain.

And this might surprise you, but the same “looks incredible but the worst piece of shit ever” can certainly apply to luxury vehicles. Aside from notorious reliability and repairability issues, Lamborghinis don’t usually win any races either. They won’t win a drag race, they won’t win an oval track race, they won’t win a rally race. They’re fast, certainly, but they’re not the fastest and for what you pay for a Lamborghini you could build a much, MUCH better purpose-built race car. You could probably build 10 purpose-built race cars. Hell, people build race cars out of junkyard parts that can beat Lamborghinis. They’re not the end-all-be-all of cars, nor are any of the other luxury brands. They have some nice features but they also have a lot of dumb features and yes, a lot of cut corners too. They’re designed to be desirable and profitable, not to be the best.

So to answer your question, it absolutely IS the case for cars, in fact it’s probably even moreso the case than it is with computer parts. Unless you really need to roar down the highway towing a 10,000 pound trailer at 80 mph and still get up to that speed in 5 seconds flat, you really only need like probably 30-50 horsepower max for most of the daily driving that people do, but people’s driving habits and attitudes would have to change and they would hate the feel of gradual acceleration, so they would simply never buy such a car. I think we really underestimate how incredible even the cheapest “crappiest” cars are. We’re talking about machines cheap enough for almost everybody in our society to own, that can drive at high speeds, in perfectly dry, climate-controlled comfort, carrying many passengers and cargo, in almost any weather short of a tornado or flood, with excellent reliability for hundreds of thousands of miles, that provide constant lighting and electricity and entertainment, all while maintaining a high degree of safety for the occupants.

If you’d rather putter around on a riding lawnmower with a Lamborghini body kit on it, you absolutely can do that, but you have to understand that once you start comparing the limited features and abilities it provides you will quickly find what you’ve constructed is the real “piece of shit” in comparison. Just don’t forget your slow-moving vehicle sign!

If you make a Toyota fancy, you end up with a Lexus. If you make a Honda fancy, you end up with an Acura. If you make a Volkswagen fancy, you end up with an Audi. If you make a Nissan fancy, you end up with an infinity.

I would like to mention manufacturing. Mass production of body panels. Those sleek looks may come at a cost.

Another thing is kit cars, basically get a chassis and replace body panels. Lawn mower engine…

https://en.m.wikipedia.org/wiki/Kit_car

it’s subjective. Unless there’s obvious rust or off-color replacement parts, they all look the same to me.