I don’t disagree, and this is a fail from the side of the french government. But at the same time, ‘large company diverting money put aside for marketing to safer roads’ is actually good news if you ask me.

According to BETC, Paris, rubber speed bumps have been banned in France since 2009 due to their slippery surface during heavy rain. Despite this, they are still largely used in France as small municipalities lack the financial resources necessary to upgrade them.

Alongside the agency, French car brand Citroën is offering to substitute France’s outdated speed bumps with safer branded alternatives – the cost of which is equivalent to a billboard ad. The Bumpboards, white with a logo and tagline, are installed in partnership with local authorities in full respect of all regulations in place.