A trailblazing new partnership will bring AI power to bestselling toys.

Mattel announced on Thursday that it had signed a deal with OpenAI to bring ChatGPT to its “iconic” toys. The toymaker is the company behind popular items, including Barbie, Hot Wheels, UNO, and more.

“We’re pleased to work with Mattel as it moves to introduce thoughtful AI-powered experiences and products into its iconic brands, while also providing its employees the benefits of ChatGPT,” OpenAI Chief Operating Officer Brad Lightcap said in a press release. […]