An enrollment wizard will be available through notifications and in Settings, making it easy to enroll in ESU directly from your personal Windows 10 PC. Through the enrollment wizard, you’ll be able to choose from three options:
- Use Windows Backup to sync your settings to the cloud—at no additional cost…
- Redeem 1,000 Microsoft Rewards points
- Pay $30 USD (local pricing may vary).
Once you select an option and follow the on-screen steps, your PC will automatically be enrolled. ESU coverage for personal devices runs from Oct. 15, 2025, through Oct. 13, 2026. Starting today, the enrollment wizard is available in the Windows Insider Program and will begin rolling out as an option to Windows 10 customers in July, with broad availability expected by mid-August
Holding security updates hostage is a sicko business strategy. I hope the EU sues them for it.
they’re deprecating the product, this is pretty normal
Windows has always* done this and so do many others. I very much doubt that the EU would fine Microsoft for it. Since when was extended support against EU regulation?
For example companies like redhat do the same thing for end of life software: https://access.redhat.com/articles/rhel-eus
I’m not familiar with Suse but it looks like they pretty much do the same thing: https://www.suse.com/products/long-term-service-pack-support/.
Ubuntu too: https://ubuntu.com/security/esm
Of course IBM: https://www.ibm.com/support/pages/ibm-security-extended-support
*I’m unsure if they have allowed regular consumers to buy extended support before, since consumers mostly don’t give a shit about updates. This is at least the first time you could get extended support through any other means than paying for it.
Microsoft gonna send someone to smash your kneecaps for talking like this. They are shaking their nice guy image and going full gangster pimp.