I just got a new shipment of C4 energy with a damaged case and a missing case. I took some pictures, sent an email, then went to bed. I woke up to new product being shipped to me and a reply apologizing about something out of their control. Fast and easy customer service.
I just got a new shipment of C4 energy with a damaged case and a missing case. I took some pictures, sent an email, then went to bed. I woke up to new product being shipped to me and a reply apologizing about something out of their control. Fast and easy customer service.
A little understood rule of retail is:
Customer buys something, has neutral opinion.
Product has a problem, customer has negative opinion.
Company resolves problem well, customer now has positive opinion.
That’s a very important lesson for organisations to learn. A customer complaint is a golden advertising opportunity.