In some of the music communities I’m in the content creators are already telling their userbase to go follow them on threads. They’re all talking about some kind of beef between Elon and Mark and the possibility of a boxing match… Mark was right to call the people he’s leaching off of fucking idiots.
You can be casual about it, but I don’t think it’s a hobby to seek to understand something that you’re very nearly forced to coexist with. I have to acknowledge there’s ideology behind statements like this, but it’s more analogous to knowing your enemy’s capabilities. It’s a necessary prerequisite to forming an effective defense.
But I’ve come to understand many people don’t share my antagonistic mindset. That’s fine, but they should still understand the interactions they’re having with these systems in even just the vaguest terms, because the effect on their lives is very tangible.
I’m saying the very idea that you need to ever even think about this as a defense against the enemy is the hobby. There’s only a battle to be fought here if you want there to be, and most people don’t want that. The impact on their lives is not actually tangible. Ad tech doesn’t really hurt anyone. No one likes it, and at best, it feels a little gross, but feeling vaguely icky is not the kind of tangible impact that reliably drives people to action. What happens to you when Facebook or Google bundle you into anonymized groups of eyeballs and promise advertisers that they’ll show you ads relevant to the profile they’ve built of you? Nothing really. If you think about the way they built that profile by tracking your every move online, then yes, it feels creepy, but that’s it.