Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • SCB@lemmy.world
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    1 year ago

    What if I told you there’s a huge swathe of totally normal people who aren’t the psychopaths boycotting beer over a single advertisement or full on commie pinkos?

    • cricket97@lemmy.world
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      1 year ago

      people are avoiding a product that doesn’t line up with their values. isn’t that a good thing? or only when you disagree with those values?

        • cricket97@lemmy.world
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          1 year ago

          Just because you don’t personally agree with it doesn’t mean its not a value some might hold. Don’t be stupid.

      • wildginger@lemmy.myserv.one
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        1 year ago

        Values? What values? Human beings not identical to you are alive, thats a value to you?

        Man, the “different values” thing is about work ethic, and sex before marriage, not other people being allowed to breathe.

        • cricket97@lemmy.world
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          1 year ago

          The definition of values is “a person’s principles or standards of behavior; one’s judgment of what is important in life.”