Large language models (LLMs) like GPT-4 can identify a person’s age, location, gender and income with up to 85 per cent accuracy simply by analysing their posts on social media.

But the AIs also picked up on subtler cues, like location-specific slang, and could estimate a salary range from a user’s profession and location.

Reference:

arXiv DOI: 10.48550/arXiv.2310.07298

  • helenslunch@feddit.nl
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    1 year ago

    Well the difference is that AI can process billions of accounts, assign those profiles to them, and use them to serve ads appropriately.