From the article: “In some ways, the current situation has spurred an arms race. YouTube has inadvertently improved ad blockers, as the new knowledge and techniques gained from innovating within the YouTube platform are also applicable to other ad and tracking systems.”
Yeah that is unfortunate. They will probably never fully replace Youtube until they change drastically. They also serve a niche of interests only. It happens to align with my interests really well but it’s definitely not for everyone.
I don’t think they really have a goal of replacing youtube. I think the end goal is becoming an old school style media production organization, one that is collectively owned and bridges the Gap between social media and Hollywood.