An interesting deep-dive into how Google profiles and values different users.
It highlights that even though the service is “free”, the sheer value each user holds to Google from their data and ad-revenue. And with that, the impact you can have by leaving them.
If you haven’t already switched, you can check out the guide below to get started:



The money to pay for that must come from somewhere though. There is no way at all that anyone could be getting even remotely close to that value out of me.
Yeah, it’s the giant advertisers paying Google to show their ads in front of you, whether you actually buy anything from them or not. Hundreds of companies chip in and Google sums that total.