We think the timing is correct — we are right in the middle of the biggest strike in 60 years, by releasing the research (but not the ability for anyone to create episodes of protected IP) we hope [for] the Guilds in Hollywood to negotiate strong, strong, strong protections that producers cannot use AI tools without the express permission of artists. Frankly the IP holders also need to figure out how to negotiate with AI chatbot companies who are profiting from their work.

And what’s the problem here? They aren’t trying to profit off this tech here, they’re building a stronger case for the strike. Did the writers of this article read their source material?