I don’t understand how he expects to brand a letter. It’ll do poorly in any kind of searching. Especially since it’s a common letter to see on its own.
The part I’m really blown away by is that I just saw this final project in the intro to design class I teach from a group of international students earlier this spring. The project was to create a logo design and brand guidelines as a small team. The students can pick the business and whether it’s new or a rebrand, and this group went with social media all-in-one apps and made the justification that they are hugely popular in China, but nothing like that exists in the US. My favorite part is that the letter X was a HUGE part of the logo/branding, but they did not name it just “X” specifically for the reasons you listed - it’s not discoverable or unique in searches, the App Store, etc.
I don’t understand how he expects to brand a letter. It’ll do poorly in any kind of searching. Especially since it’s a common letter to see on its own.
The part I’m really blown away by is that I just saw this final project in the intro to design class I teach from a group of international students earlier this spring. The project was to create a logo design and brand guidelines as a small team. The students can pick the business and whether it’s new or a rebrand, and this group went with social media all-in-one apps and made the justification that they are hugely popular in China, but nothing like that exists in the US. My favorite part is that the letter X was a HUGE part of the logo/branding, but they did not name it just “X” specifically for the reasons you listed - it’s not discoverable or unique in searches, the App Store, etc.
I feel like I’m being punk’d
It’s simple really, the thing he owns is x.com, so he’s just gonna… oh bugger, XCOM.