networking standards were a mess before ethernet really fucking cooked with twisted pair wiring.

Ethernet had already existed for a little bit prior to this, and most other alternatives were actively being worked on at the time, and relatively similar to ethernet, save for the general technical implementation, token ring as opposed to the funny broadcast meta. But when ethernet was able to just barely get ahead and use twisted pair, the entire thing came crumbling down and everyone agreed that ethernet over twisted pair, with switched star topology was the best.