Neoliberalism was created, as a term, to describe something real, pervasive, and problematic. It has been co-opted as an underserving boogyman by the left, and co-opted mistakenly by the right as libertarianism. Neither understand it’s original formulation and what it names.
I feel this in my bones as an anthropologist when it comes to semi-structured interviews, which frankly have very little to do with anthropological inquiry but have nonetheless become a rote methodology.