I don’t understand how that’s blame, it’s a natural outcome. If I said ‘carrying a nestle water bottle has the effect of promoting the brand, even if you didn’t pay for it’ that doesn’t mean I’m blaming people for drinking water, it’s just an observation about the power of branding.

I’m not blaming anyone, I’m just investing my energies in other things. I have plans for after she dies, but as long as she can draw a profit form the brand I would personally rather boycott it.

Same, it was a good instance.

I used to be of that opinion, but after a series of conversations about it I came around to the idea that any engagement, even non-commercial, has the effect of promoting the brand.

I’m just waiting for her to die so we can do like Lovecraft and enjoy the books while hating the author.

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