That’s true. Also I guess domain names in most ideogram-based languages cannot be meaningfully converted to ASCII. The best detection method I’m aware of is detecting a mix of different alphabets in the domain, but I imagine even this has a lot of false positives
Just because the game failed doesn’t mean the whole studio needs to be scrapped… Artists and programmers could still get their chance to shine, without the top level decision makers steering the game towards dated formulas like hero shooters