It’s Meta’s nonsense reply to being forced by the European data protection authorities (EDPB) to get consent before processing users data, which they should have from the beginning: https://edpb.europa.eu/news/news/2023/edpb-urgent-binding-decision-processing-personal-data-behavioural-advertising-meta_en
Something that would do that neoliberism in the 80’s with Reagan and Thatcher would not become the dominating political and economic theory it has been since that time.