Residual salesman brain.

Trump: I am awesome, I bought this thing, it is awesome, you will be awesome if you buy it too.

It bears no relationship to … making any kind of sense, because it is literally a hustle, a psychological manipulation tactic.

He is just saying salesman words, meant to encourage buy in.

Has no relation to reality, the truth, making sense, etc.

… But, it works on rubes, dullard marks, cult members, weak willed / low self esteem people with decent reliability.

These are just more Trump University or Trump Steaks to him.