All of these things would have been possible to restrict on good old Google searches. And they are enforced to varying degrees around the world to differing legal situations. You shouldn’t be able to search for child porn anywhere, swastika merch in Austria, insults of the king in Thailand, etc.

Search on Google mainly got worse because of Google. They made their results more shit to get you to click on follow ups, the dreaded page 2 of results for instance, where they could sell more ads.

I do agree that so-called AI search is more of a black box. Although the Googles and the Bings want you logged in to personalize the results, you can find a way to test their otherwise mostly obscured algorithms in a neutral setting. The models may not allow that and/or testing their metal may have yet to be invented. But they will replace search as we knew it.

The growing faith people have in whatever LLMs spit out (over old school searches) is very concerning. It’s like LLMs are the new Facebook conspiracies. Schools need to teach media literacy as its own subject. All people under 70 today should have to get a media drivers license.

Edit: And I didn’t even mention the “right to be forgotten.” That also exists in the EU.