Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • jjjalljs@ttrpg.network
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    1 year ago

    I don’t think hipsters have been into pbr for like ten years, but it’s possible I’ve just aged out of hipster circles.

    • SheeEttin@lemmy.world
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      1 year ago

      Hipsters aren’t really A Thing any more. Sure there are people who still act like that about stuff, but I don’t really see anyone making it their whole personality any more. It’s gone back to individual niches.

    • captainlezbian@lemmy.world
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      1 year ago

      It’s more of “if you want a dirt cheap beer and theoretically could be a hipster”. Like I drink it when I’m looking for something cheaper than a local ale/lager and not liquor. It’s ok. Light beer is rarely worth it to me though. It’s too flavorless, if I want something with that few calories I just get whiskey