IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.
To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why “Hitler was right”
Your assumption that an Ad must be to sell a thing is false.
IBM engages in brand campaigns to simply get their name out there as a company that can do anything you need.
https://newsroom.ibm.com/2022-02-16-With-Lets-create,-IBM-Launches-Brand-Campaign-to-Accelerate-Innovation-with-Clients-and-Partners
Yeah, I guess your right. Big companies like to throw money at online ad campaigns even when there’s proof it doesn’t do anything. Looks like IBM simply had some cash to burn and X looked like a nice furnace.