I’s heard news that BlueSky has been growing a lot as Xitter becomes worse and worse, but why do people seem to prefer BlueSky? This confuses me because BlueSky does not have any federalization technologies built into it, meaning it’s just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.

And so, in the hopes of having a better understanding, I’ve come here to ask what problems Mastodon has that keep people from migrating to it and what is BlueSky doing so right that it attracts so many people.

This question is directed to those who have used all three platforms, although others are free to put out their own thoughts.

(To be clear, I’ve never used Xitter, BlueSky or Mastodon. I’m asking specifically so that I don’t have to make an account on each to find out by myself.)


Edit:

Edit2: (changed the wording a bit on the last part of point 1 to make my point clearer.)

From reading the comments, here are what seems to be the main reasons:
  1. Federation is hard

The concept of federation seems to be harder to grasp than tech people expected. As one user pointed out, tech literacy is much less prevalent than tech folk might expect.

On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means; and thanks to that “federation” there are some post you cannot see (due to defederalization). To someone who barely understands what a server is, the complex network of federalization is to much to bare.

BlueSky, on the other hand, is simple: just go to this website, creating an account and Ta Da! Done! No need to understand anything else.

The federalized nature of Mastodon seems to be its biggest flaw.

The unfamiliar and more complex nature of Mastodon’s federalization technology seems to be its biggest obstacle towards achieving mass adoption.

  1. No Algorithm

Mastodon has no algorithm to surface relevant posts, it is just a chronological timeline. Although some prefer this, others don’t and would rather have an algorithm serving them good quality post instead of spending 10h+ curating a subscription feed.

  1. UI and UX

People say that Mastodon (and Lemmy) have HORRIBLE UX, which will surely drive many away from Mastodon. Also, some pointed out that BlueSky’s overall design more closely follows that of Twitter, so BlueSky quite literally looks more like pre-Musk Xitter.

  • BonesOfTheMoon@lemmy.world
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    18 hours ago

    The absolutely delightful feature that you can use block lists, where you can block all of the MAGA trash with a click and effectively silence them from your life. The ability to collectively silence them is golden.

  • phoneymouse@lemmy.world
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    1 day ago

    I think the problem is Mastodon makes it hard to find people to follow. I can’t even find mainstream media official accounts, let alone an actual celebrity. The discovery features need to be improved.

    Meanwhile on BlueSky I instantly see every major news outlet in my main feed.

  • pedz@lemmy.ca
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    1 day ago

    I can’t tell for BlueSky because I have not joined yet, but I did create a Mastodon account months ago and I’m not sure what to do with it or how to interact with others. I find it confusing.

    On Twitter I was mostly following a bunch of like minded people, liking their stuff, and I could see what they liked too. But on Mastodon there’s uuh, boosts and favorites?! I’m not sure of how it works or what I’m doing. I can’t just “like” posts? I have to boost them?! I found the people I liked that were on Twitter, but on Mastodon I feel like there’s nothing I can do aside from seeing posts and it’s just not attractive.

    • sibachian@lemmy.ml
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      17 hours ago

      There is no algorithm spying on you across the web and recording your actions and behavior to try and force you to engage with an automated sub-optimal content stream, you have to manually curate your own (hopefully optimal) content stream, which you then engage with. That’s basically the difference between Mastodon and the rest of them.

  • would_be_appreciated@lemmy.ml
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    1 day ago

    Two things I don’t see anybody saying:

    1. BlueSky is has venture capital funding, giving it greater marketing capabilities. Capitalism isn’t won by having a better product, it’s won by convincing people they should buy your product.
    2. Dumb luck. Sometimes things just go viral, and you can try to figure it out in hindsight, but even that’s just a guess. If people could accurately predict what was going to be popular, venture capitalists wouldn’t have like a 90% miss rate.
  • 31337@sh.itjust.works
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    1 day ago

    I don’t think federation has to be an obstacle for non-tech people. They don’t really have to know about it, and it can be something they learn about later. I really don’t know if federation stops people from trying it out. Don’t people think, “I don’t know what instance to join, so I’m not going to choose any?”

    Personally, having no algorithm for your home feed is what I don’t like about it. Everything is chronological. Some people I follow post many times a day, some post once per month, some post stuff I’m extremely interested in sporadically, followed by a sea of random posts. Hashtag search and follow is also less useful because there’s no option for an algo.

    The UI seems fine to me. I guess I’m not picky about UIs. The one nitpick I have is on mobile, tapping an image will just full-screen the image instead of opening the thread.

  • aliser@lemmy.world
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    17 hours ago

    tried to register on first mastodon instance that popped up. couldn’t because I have a Russian email. that summed up my experience.

  • Kilamaos@lemmy.world
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    2 days ago

    Yhea your first mistake is thinking that 99% give a flying fuck about federation

    It just makes it’s more complex to adopt

    Bluesky ?

    Go on there, sign-up, done

    Everything works.

    Nothing else to do. Nothing to understand.

    • Nora@lemmy.ml
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      The lemmy devs should add a feature to their website where you can just create and account and it creates and account on an instance that is closest geographically to the IP address you are connecting from and is federated with the most servers.

      Single place for normies to make an account and they don’t have to think about the federation bits, but if they get interested they can always make an account manually on another instance.

    • MammyWhammy@lemmy.ml
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      2 days ago

      This is the only correct answer.

      It’s easy to get on and it works just like Twitter. People don’t even need to understand what Federation is to get up and running on the platform.

  • RagingRobot@lemmy.world
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    1 day ago

    For me it’s that more people I wanted to follow are now on blue sky but I have both. I have been liking the community on blue sky a little more.

    I never used twitter though so what do I even know lol

      • umbrella@lemmy.ml
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        i wish i had that answer

        its usually how corpos and ux people seem solve these issues

      • bradboimler@lemmy.world
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        1 day ago

        Initial log in in the apps should default to mastodon.social with other servers buried under a menu

        • BakedCrossaint@aussie.zone
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          1 day ago

          Defeats the whole purpose tbh. Federation means decentralisation, single point of failure architecture in that is asking for trouble.

          • bradboimler@lemmy.world
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            1 day ago

            Techies who are comfortable with federation can use the menu, no? The vast, vast majority of people don’t and I do believe things should be as frictionless for them as possible. Even a big fediverse server is better than yet another walled garden they can’t easily migrate off of.

            • BakedCrossaint@aussie.zone
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              1 day ago

              Thing is (me personally speaking) i have an ideological preference towards decentralisation and I’d prefer if people more got used to having decentralised infrastructure rather than sticking to the old model (in form, not function).

        • prototype_g2@lemmy.mlOP
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          19 hours ago

          Not a solution. Defeats the point of decentralisation, putting most (like 90%+) users in one instance. Big instance is sold to Venture Capital Firm because a bunch of amateur moderators call moderate the whole of twitter… and just like that enshitification shall commence.

          • bradboimler@lemmy.world
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            16 hours ago

            How so? Folks who care about decentralization can use the menu, no? A common theme in the comments is that most users do not care about decentralization and don’t want to have to pick a server. All that scares them away to centralized platforms like Bluesky and Threads. Even a big centralized fediverse server is better than yet another walled garden they can’t easily migrate off of.

            • prototype_g2@lemmy.mlOP
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              11 hours ago

              Even a big centralized fediverse server is better than yet another walled garden they can’t easily migrate off of.

              No it’s not. If a single server holds a critical amount of the fediverse’s content, they can enshitify.

              The reason why the fediverse is resilient to enshitification is due to the fact that it makes migration less painful: If you want to abandon Xitter, which is centralized, you will be unable to access Xitter’s content, which is why it took so long for people to abandon it; but if you want to abandon… let’s say… mastodon.world, you can just make an account on another instance and still access the same content. For enshitification to occur, user’s must be locked in, the federation stops that.

              However, this system has one major vulnerability which can completely subvert the fediverse’s ability to resist enshitification: centralization of content. If one instance holds a critical amount of content, they can pull up the drawbridge, that is, de-federate from all other instances. You might think this would upset the users, but it wouldn’t. Most wouldn’t know what federation is, all of mainstream is on the default instance, only the computer nerds are on other instances, so if suddenly, the default instance de-federated from everyone else, and thus becomeing a walled garden just like Xitter, few would notice and fewer would care. And now the default instance is centralized just like Xitter and the enshitification cycle repeats.

              If you want an example of this look no further than Gmail. More or less 95% all emails are Gmail. If Gmail de-federates from your instance, you are removed; that means Google can basically dictate what other instances are and aren’t allowed to do. If you do something Gmail doesn’t like, they can de-federate and you instance is now basically useless, since you can’t email 95% of people. Gmail could easily kill Proton Mail by de-federating.

              • bradboimler@lemmy.world
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                9 hours ago

                Let’s say I was on a giant Mastodon instance. And they defederated. At that point, would I be able to easily migrate to a smaller one? Or would I have to start up from scratch on the smaller instance?

  • I Cast Fist@programming.dev
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    2 days ago

    Bluesky has brand recognition (founded by the same dude as Twitter), more people and “feels like twitter”, in the sense of what you see, more than mastodon. Also, news outlets seem to be migrating there.

    Mastodon (and pleroma, misskey, etc) is seen as a place for weirdos and techies, with “nothing interesting going on”. Several people mentioned this already one way or another, but that most servers/instances are “specific” about whatever means that people will feel that they might miss out on something by choosing the wrong server.

  • ArcaneSlime@lemmy.dbzer0.com
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    On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means;

    On email, you must pick a server, for some weird “server” reason, whatever that means;

    It’s literally no different than deciding “should I go with Gmail or hotmail msn yahoo” fuck ok I guess there really is only one email provider now. Huh.

    • dan@upvote.au
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      2 days ago

      Yahoo and AOL email are both still around and relatively widely used, and there’s plenty more that aren’t ran by large companies, like FastMail.

  • jjjalljs@ttrpg.network
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    2 days ago

    Most people don’t know much, and don’t care that they don’t know much. Half of US adults can’t read at a 6th grade level. They don’t care about and probably do not understand complex topics.

    That’s it. They just want cat gifs, and that’s the end of the thought.

    I knew someone who was smart and successful and politically aware. She didn’t care about any of this. She was tired from work and just wanted the familiar ease or twitter. Trying to figure out which server to sign up for and finding content was too much work.

    A lot of people have executive dysfunction. Making a choice is hard.

    • ArcaneSlime@lemmy.dbzer0.com
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      2 days ago

      I honestly don’t get the whole “picking an instance is hard” thing, especially with masto. “Just use the default instance, mastodon.social, unless you have a reason not to,” bang problem solved. Then it’d become a larger point of failure but if it went down “well now that you sorta understand it make an acct on the server most of your follows were on,” bang 'nother problem solved.

      Hell I have been diagnosed with executive function disorders and I can figure it out, it’s not as hard as people pretend, we’ve all done it with email since like '95. “It’s hard” is just twitter/bluesky propaganda!

      • Matty@lemmy.autism.place
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        18 hours ago

        Some instance have different rule as well as block other instances which will throw anyone off especially if it a big well-known instance like Mastodon.social which alienate large userbase of Fedi.

        • ArcaneSlime@lemmy.dbzer0.com
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          18 hours ago

          Tbf, some people want that. I prefer my instance which federates with anyone willing making you choose what to block yourself (aside from the reactionary instances that don’t like that we don’t block their enemy instances by default so they block ours, of course), but not just anyone can join my instance, so I can’t recommend that unless they qualify. If you have a better general instance I can recommend instead of .social I’ll definitely check it out!

          • Matty@lemmy.autism.place
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            17 hours ago

            My point is that it not everyone (newcomers especially) would know about various Fedi instances having a blocklist and some even blocking much popular instances. You are assuming that they would at least read usually large list of blocklist or admins even share the blocklist in the first place and check to see if it doesn’t block the instance which has the user they want to follow and interact with.

            • ArcaneSlime@lemmy.dbzer0.com
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              16 hours ago

              Sure, but if they don’t know about it it isn’t influencing their choice. What I’m assuming is they’ll sign up for the one I tell them about and later if they have a reason to switch, like they find out “oh my instance blocks something I want to see” they’ll have learned enough to fix that on their own by virtue of using the thing teaching you about the thing. You seem to be ascribing some permanence to this choice, where there is none, you can simply make a new account, or another account and keep both, or 500 accounts if you’re a weirdo, it literally does not matter, there’s account migration. Furthermore there’s guides if you’re really struggling with the concept that pop up when you google “what is mastodon.” Like sure, my grandma couldn’t turn the computer on so she probably couldn’t figure it out, but it’s really not as hard as people make it out to be.

      • P4ulin_Kbana@lemmy.eco.br
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        1 day ago

        I’ve heard that there’s some problems with picking up only the most popular servers, and that mastodon.social has some moderation issues

        • ArcaneSlime@lemmy.dbzer0.com
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          Like I said “sure that makes it a bigger point of failure, but if it ever goes down just make one on whatever server most of your follows are on.”

          As for the moderation issues, maybe, idk, but then again if you’re unhappy with the moderation by the time you get to that point “federation” is no longer a big scary word and you’ve likely found an instance you’d like to move to by virtue of just seeing it on your feed in .social, and on top of that masto lets you migrate accounts even, so it makes that a lot less painful to do.

      • jjjalljs@ttrpg.network
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        1 day ago

        I get the impression that some people have such decision fatigue, asking them to do something seemingly trivial is akin to asking someone without limbs to pick up a spoon.

        People’s brains don’t work good.

        • ArcaneSlime@lemmy.dbzer0.com
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          Then they shouldn’t be able to decide to move to blusky either if they’re that paralyzed by choice.

          And tbh I get it, I’ve been debating myself on just trimming my beard for like 6mo, and that much like “what masto instance should I join” is a preeetty consequence free decision, but imo the masto choice is even less consequential, you could make an acct on literally every instance that’ll take you if you wanted for free and lurk them and/or abandon them at will and remake another at will too whereas the beard has to grow for a while.

          Also I gotta link this song since it’s so relevant lol.

  • Blewog@sopuli.xyz
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    2 days ago

    I’d say its because less people probably know of mastodon then bluesky, since on Twitter everyone seems to be making a bluesky account but no one a mastodon account which would result in less people knowing about it.