Yeah I think people were shopping at Walmart if they were already willing to scrape the bottom of the barrel for low prices and convenience. Target was considered in a lot of groups where to go if you need big box stuff but have a moral quandary with Walmart. I know it was for me, at least. That entire subset of people was already willing to forsake convenience if it meant shopping along with their values. I couldn’t like Costco any more than I already did (superfan) so I’m not necessarily going there more or spending more, but I am evangelizing them when I get the chance.
Basically I think the absolute number of people who shop with their values is relatively low, but a lot of them went to Target, and now they’re not. I have certainly vastly decreased the amount I’m shopping there and instead looking for local/direct online sources of goods I would get from there or just forgoing stuff entirely.
Yeah I think people were shopping at Walmart if they were already willing to scrape the bottom of the barrel for low prices and convenience. Target was considered in a lot of groups where to go if you need big box stuff but have a moral quandary with Walmart. I know it was for me, at least. That entire subset of people was already willing to forsake convenience if it meant shopping along with their values. I couldn’t like Costco any more than I already did (superfan) so I’m not necessarily going there more or spending more, but I am evangelizing them when I get the chance.
Basically I think the absolute number of people who shop with their values is relatively low, but a lot of them went to Target, and now they’re not. I have certainly vastly decreased the amount I’m shopping there and instead looking for local/direct online sources of goods I would get from there or just forgoing stuff entirely.