Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.
Bro what is elon doing???
At this point, I’d say: Providing entertainment to the internet while also helping grow the fediverse
Having never been on twitter myself I’m especially entertained, watching and laughing from a far corner of the internet
Twitter has a bad reputation from the “buzzworthy” people. It was nowhere near as bad as the terminally online would have you believe. I’d even say it was a GREAT site before 2016.
It’s a social media platform. You (used to) choose whose tweets you saw. As such, it was easy to curate your account to stick to one kind of content. I never saw politics or sports, I only followed funny people. And I had every major brand straight up blocked
The 140 character days were like text Vine where you made a joke through constraints and I loved it
Notably, Vine was created by Twitter.
And then Vine was axed by Twitter. (One of the dumbest mistakes Twitter ever made - look how successful TikTok is, and think that Twitter literally had that a decade ago and decided to shut it down.)
So really, Vine was just video Twitter, instead of Twitter being text Vine.
I wasn’t really involved with social media back then sadly, but yes I did get that general impression. Before all the toxicity really overtook it around 2020 it did seem quite pleasant.
Shame really, corporate greed taking something quite nice and milking it so hard it’s absolutely ruined. Then again, it gives way to things like bluesky so i guess it has its upsides!
See that’s the thing …toxicity DIDN’T take over, you just heard about it more.
This internet hate machine loves to pretend that the angry tweet screenshots they see reposted over and over are representative of the site as a whole while all the funny tweet screenshots they’ve laughed at are one in a million. But if you look at the usernames on the political ones it’s usually the same handful of people…like that guy who starts every other tweet with “Holy fucking shit, Trump just…” Or the Brooklyn dad guy
Thank God i just got suspended from it for absolutely no reason
A suspended account can’t be deleted without appealing your suspension, and I’m pretty sure no one even looks at those with Musk in charge.
So suspending accounts keep them as users. They’re not active users, but it’s better than nothing.
And honestly wouldn’t be the craziest shit Elon’s done this week. So he might actually be randomly suspending accounts to lock them in
I think the combination of sheer incompetence and his overlord bosses wanting to kill Twitter. Which is wild to me, since it could have been used as a propaganda tool for him ultimately worth more than the money he paid for it, despite the ‘worth’ of the company. The guy lives in a bubble with yes men surrounding him. He is the epitome of the meme “is it me that’s wrong? - no everyone else is out of touch”.
A right-wing propaganda tool needs people outside of the right wing to look at it. He’s far too embedded into that space to be able to appeal to other groups.
Since he started his act about buying Twitter I saw that as a personal vendetta to harm it - the ultimate tantrum for being mocked at there and not being under his control. He said he’d buy then backed off just to hurt Twitter’s value, but then when he was forced to buy it for the first offer value, he got even more butthurt.
It’s pretty clear that everything he’s done since is to get revenge and destroy it. It’s insane that some people keep praising his decisions towards Twitter as anything but ridiculous.
He’s the rich brat who doesn’t get brown nosed by the waiter in front of his date, then proceed to buy the restaurant just to fire the guy.
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Surely there are easier ways to destroy it without making himself look really, really dumb.
I don’t think it’s they deep, I think he’s just quite stupid.
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Hanlon’s Razor shouldn’t apply to businessmen because acting machiavellian and feigning ignorance is in their interest. But he has so thoroughly ruined his “real life Iron Man” reputation, that I doubt that this is some master plan. Even his other companies have lost value due to how bad he is fumbling this.
Yeah he definitely could have slowly killed the platform without humiliating himself like he is
Hanlon’s razor is just a bad rule. Applying it would, for instance, let the entire Trump administration off the hook for the way they sabotaged everything they were in charge of. Were incompetent? Mostly, yes. But they were also malicious.
Remember back in 2015 ~ 16 when we thought Trump was playing 4d chess, but it turned out he was really actually that dumb all along? It’s the same with Musk. We want to believe that someone who’s had so much success has a secret plan or something, but sometimes they really are just stupid chucklefucks
I’m not saying this to be an asshole, because I’m happy that you got to the right conclusion eventually, but I have to clarify for history’s sake: if you thought Trump was playing 4D chess in 2015-2016 then you were being duped. Most of us understood what he was from the get-go. Claims of 4D chess have always been stupid.
Again, I’m happy that you figured it out. Everyone makes mistakes. But “we” didn’t think he was playing 4D chess. The hypothesis about Musk/Twitter above is hardly the same.
Pleased don’t lump me in with those people, I was only using “we” in the figurative sense. I’ve been anti-trump longer than many people on this site have been alive
Fair enough!
If Elon bought it just to sink it, he would have just bought it, then shut it down.
He’s trying to build his ‘financial superstore’ idea from 20 years ago and it will be disastrous in a way that hasn’t even been seen yet.
Wait until this idiot starts implementing money transactions in Twitter and thousands of users suddenly have their bank accounts drained or worse.
It’s only a matter of time before something so bad happens that all the nonsense that he’s already done will be a footnote to the really big story.
Is he legally allowed to just shut down twitter?
Yes. It’s a private company.
But he has obligations from his debtors
The value of TSLA is more relevant to his debt financing than whether Twitter is operating or not.
Sure, but that’s another matter. If a laundromat has no desire to operate any longer, does it have to continue just because it has debt? I don’t think so.
sure, but with contracts as big like this, it’s highly likely that there are some special clauses that forbids him from just killing the project outright.
Also, he’d have a hard time coming up with the cash to pay off the 20B+ bucks he borrowed. He’s rich, but not in cash.
(not saying that this is the case at all, the more likelyhood is that he’s just an idiot)
But why? If Twitter is something he and his friends do not like it would be a better move to censor everything instead of pushing the users to other Twitter alternatives and spread the same message over there. Controlling is more valuable than pushing the users away.
Because, as an authoritarian regime, there is no way to meaningfully control and censor twitter unless you take the Great Firewall of China approach and even then, that is a very difficult to implement solution.
So the next best solution for an authoritarian to stop an unwanted message from spreading is destroying the platform, even better if it’s through a private, tenuously connected proxy, who you could plausibly deny connection to.
there is no way that rich people could be some form of authoritarian aristocracy that sees themselves as divinely ordained the most capable leaders in existence because they have a lot of money and act on this belief…
Eh, with Elon, I prefer to assume stupidity over malice, because he also had already done shit to hurt his own image before he owned Twitter. Who was he being malignant against then? Himself? To own, uh, his supported??? Everything falls in place by just doing the single logical step of “he dumdum”.
What about stupid malice, or maliciously stupid? :-)
Does a bully think being a bully hurts their image?
As an extreme narcissist, he can’t fathom the idea that anything he does can hurt his image. Surrounded by devoted minions, everything he does boosts his ego. He’s mauling Twitter, and thinks this projects a powerful image of himself.
I never liked this guy, I think he’s an narcissistic spoiled brat, but even then I can’t believe he could possibly be so stupid to think that things like throwing away the Twitter brand for “X” make sense.
Didn’t he offer to buy it so he could sell a bunch of tesla shares without sinking the value? And then he tried to back out, but was forced to buy it.
Saudi Arabia put up 20 billion or so of the 44 he used to purchase twitter. The reason behind this is widely speculated to be Saudi Arabia wanting to destroy twitter because it was instrumental in the Arab Spring uprising.
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Have you heard of MBS? He’s…something.
They would’ve had to convince Musk though to take a huge hit to his credibility and ego with this, which I can’t see him agreeing to.
He is ensuring his place in history as a seminal business case study.
I can think of two explanations.
He wants to intentionally run Twitter into the ground and destroy it. Probably because people were mean to him on it or something
He’s completely lost his mind and is just being stupid.
Hanlons Razor makes me think it’s 2
For the first one, just shutting it down would have been enough.
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Extorting his advertisers, it seems. It’s hella funny.
Because he knows nobody is going to want to buy more ad space on a site that is (or at least was) restricting how many posts users can scroll through.
tHe SmArTeSt MaN iN tHe UnIvErSe. Doing small brain things again
He’s got a really big loan payment to pay in October, everything is about that to keep it going for another year
He previously said that Twitter was in the red when he bought it. So pretty much everything he’s been doing has been clearly aimed at either reducing Twitter’s expenses or increasing its revenue. Better to have a smaller company that is profitable than a bigger company that is not profitable.
Whether it’s working or not, time will tell. But that’s the likely motivation behind most of it.
The most generous thing I can think of is that it’s a social experiment to see just how many ways he can undercut a successful brand and platform before it completely implodes.
It’s the result of brain damage from Covid.
Something about this move makes me feel like he was bragging to somebody about how he managed to own a single letter domain, and his conversation ended up somehow here, with him doubling down on what wasn’t even a good joke to begin with.
This is purely speculative, obviously, but it just makes me think it’s him putting his money where his mouth is to save face to someone else (who is likely bemused at best)